Sports Marketing Consultant

Joe Sargent

Diggy/Fizzy: Activations that move with your fans.

15+ years helping brands turn live moments into lasting stories across Brand Strategy, Content, Retail and Sports Partnerships.

500M+ Social engagements generated across career

trending_up Incremental Ticket Sales, Sponsor + Fan Engagement Driver

15+ Years in sports + brand marketing

loop The Diggy/Fizzy Loop

Fans want to reach inside the screen.
Let them.

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1. Meet Them in the Scroll

Depth over breadth. Find where your audience actually lives, go all-in on that platform, and make it the start of your story.

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2. Pull Them Through the Screen

Reward digital engagement with a physical payoff. When your loyalty program becomes a golden ticket and your online community earns real-world access... that's Diggy leading to Fizzy.

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3. Win the Group Chat

Every physical moment should be designed for capture, participation, and sharing: at the very start. If it doesn't travel past the venue door, you wasted more than half the investment. Fizzy feeds back to Diggy. The Loop restarts.

"Most sports activations die at the venue door. I help brands build Diggy/Fizzy experiences that start in the feed, peak at the event, and win the group chat."

Featured Work

Case Studies

Brand Partnerships

Sneakerhead Night at the Dream

Trinidad James halftime + retail capsule collab. Live Trivia for Cash "("App")". Sold out arena. Bringing Atlanta's sneaker culture into the WNBA arena.

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Content Strategy

Coors Light reFRESH

Multi-city campaign fusing basketball culture and live music. 15+ concerts, 15+ basketball courts rehabbed, >20% sales lift in activation markets.

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Content Strategy

#BartenderBrad — Miller Lite × NASCAR

Turned Brad Keselowski's on-track penalty into Miller Lite's best social content of the year. 7-episode branded series, Connecting fans to the brand.

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"

Joe was an excellent person to have on our small team during round21's first year of business. We were building during COVID with no blueprint, no funding, and no historical data to support our path. He helped open doors and build plans that put round21 within culturally influential circles — and throughout was extremely personable and positive.

Jasmine Maietta CEO, Round21 — June 2023

Ready to
activate?

I work with brands and properties who want their experiential to live longer. Let's build something worth sharing in the Group Chat.

Connect on LinkedIn

About

People-First
Brand Builder

Joe Sargent is a sports marketing and partnerships executive with 15+ years of experience building brand platforms where culture, sports, and community converge. He has led award-winning campaigns for global names including the Kansas City Chiefs, Coors Light, EFFEN Vodka, Wilson Sporting Goods, and ethe Atlanta Dream.

A strategic creative at his core, Joe brings a rare blend of partnership strategy and fan-first content development from his experience on the brand and sports property sides. He creates programs that deliver business outcomes and get shared in the Group Chat. His work spans brand strategy, experiential activation, content production, and integrated partnership campaigns.

Joe has represented brands on the national stage at events including the Super Bowl, Art Basel and W + MNBA All-Star Weekend. He was a featured speaker at the Sports Innovation Forum, where he led conversations on winning fans in and outside of the stadium by getting Diggy/Fizzy.

Brand Strategy Content Strategy Sports Partnerships Experiential Campaign Development Partnership Integration

Featured Case Studies

Brand Partnerships